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• Disaster recovery and data protection are top challenges for several reasons. More than two thirds (67%) of surveyed organizations have experienced a significant outage, the mean cost of which is $2.33 million, according to 451 Research’s Voice of the Enterprise (VotE): Storage, Disaster Recovery 2024 survey.
• This marks an 8% increase from $2.15 million in 2023. Data protection challenges will only escalate since data under management is expected to grow by 24% in the next 12 months.
• The most common consequence of recent outages was lost worker productivity, which 42% of respondents experienced, while 40% of respondents say they lost data in their recent outage, up from 32% in the previous study.
• As customer experience becomes more critical across industries, outages leading to lost revenue from missed business opportunities (31%), lost customer loyalty (19%) and damaged business reputation (17%) all negatively impact how customers rate their vendors.
• The 3-2-1 rule, an industry standard for backup operations, calls for organizations to have three copies of data, stored on two different storage mediums, with one copy stored at a remote site
• Recently, the 3-2-1 rule has been enhanced to include immutable storage capabilities, preventing backup repositories from being deleted or corrupted by attackers or accidentally by staff members with credentials. The broad availability of immutable cloud storage services has made it easier for organizations to leverage immutable storage for every workload, regardless of where it resides.
• Data protection workloads such as backup, disaster recovery and data archiving now use public cloud resources and service providers both to fulfill off-site storage requirements and to act as a second storage medium to complement on-premises repositories that facilitate rapid, local restoration operations.
• In data protection use cases, only 25% of respondents currently favor on-premises-only deployments, a significant drop from 34% last year. This contrasts with the 46% who favor hybrid cloud deployments, in which the organization maintains a smaller on-premises backup repository for rapid recovery, while cloud storage handles the long-term storage of backups and acts as the off-site repository.

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