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Automation and AI are Enhancing Self-Service and Boosting Productivity




  • Today’s customers want service on their timeline and channels of choice. As the customer experience changes, companies must learn how to adapt to meet these new demands.
  • Whether customers want to research a new product or service, follow up on a recent purchase, get specific support, or register a comment or complaint, they expect every interaction to be personalized, seamless, and easy
  • That’s where self-service capabilities come in.
  • Frost & Sullivan research shows that when it comes to the customer experience, more and more organizations are moving to self-service channels to cut costs, leverage the benefits of automation, and improve the agent experience. Indeed, a recent survey of more than 1,200 contact center decision-makers shows that 56% say investments in self-service tools are a top priority for their organization. That makes sense: a recent survey from Salesforce reveals that customers have increased their use of self-service tools by more than 30%.

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