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Automation and AI are Enhancing
Self-Service and Boosting
Productivity
- Today’s customers want service on their timeline and channels of choice. As the
customer experience changes, companies must learn how to adapt to meet these new
demands.
- Whether customers want to research a new product or service, follow up
on a recent purchase, get specific support, or register a comment or complaint, they
expect every interaction to be personalized, seamless, and easy
- That’s where self-service capabilities come in.
- Frost & Sullivan research shows that when it comes to the customer experience, more
and more organizations are moving to self-service channels to cut costs, leverage the
benefits of automation, and improve the agent experience. Indeed, a recent survey of
more than 1,200 contact center decision-makers shows that 56% say investments
in self-service tools are a top priority for their organization. That makes sense: a
recent survey from Salesforce reveals that customers have increased their use of
self-service tools by more than 30%.
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