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The Global State of Social Media 2024 report presents the results of a survey conducted by around 2,000 marketing and communications professionals worldwide.

• The survey aims to provide insights into the strategies and trends influencing decision-making processes in the ever-changing realm of social media and digital marketing.
• Key questions answered include the biggest challenges faced by social media teams, the increasing budgets of marketing teams, how brands are leveraging social listening, and the role of AI in marketing teams' day-to-day routines.
• The survey covers a range of company types and seniority levels, with the majority operating in small social media teams with reduced resources.
• A social listening solution provides more comprehensive information than native analytics, as 25% of companies are interested in doing social listening but don't have the time

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