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Businesses are spending more on food for work

• The latest ezCater data reveals that over half of food for work buyers plan to increase food spend in 2024, creating more opportunities for restaurants to increase revenues from corporate customers.
• The food for work category is expanding, with growing interest in additional offerings such as restaurant pop-ups, food trucks, grab-and-go opportunities, and special events.
• Additionally, individuals eating the food play a bigger role in influencing what they eat and where it comes from. 47% of people who first tried a restaurant's food through an employer-provided meal have personally ordered from that restaurant later, creating more complexity but also more opportunity for restaurants to capitalize on the "halo" effect of these customers.
• An average business catering order serves 23 eaters, who might eat a restaurant's food for the first time and potentially try it again outside of the business setting.
• To unlock the increasing revenue potential of food for work, restaurants must focus on mastering business catering basics and achieving operational excellence.

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