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You crafted compelling copy. Wrote an eye-catching subject line. Implemented personalization techniques. Created a sense of urgency. Tested the campaign design. Heck, you even made sure to send at optimal times based on your recipients’ location.

If you would like to learn more about culprit of poor email performance Then this white-paper is for you:

• This first suspect is often hiding in plain sight
• Next in our lineup are email bounces. These occur when an email can’t be delivered to the inbox. They’re incredibly frustrating—and failing to address them could be fatal to your email performance.
• Customer data doesn’t remain trustworthy forever. Email addresses change, become disabled, and are deleted over time. This is especially true in today’s climate.
• Purchasing email lists is a quick and easy way to build your subscriber base—but it’s also risky. If you’re not careful, taking this gamble can end up costing you way more than the list purchase price (like your sender reputation and deliverability).
• As we mentioned earlier, your subscribers’ information will inevitably change over time. If you continue sending to addresses once they’re inactive, you’ll garner negative attention from mailbox providers—and a one-way ticket to the spam folder.
• You know what they say: When solving a crime, the perpetrator is usually the person you least expect. That said, if you thought unsubscribes were killing your email performance, think again. It turns out the opposite is true.

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White Paper from Technology Trends