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• The Microsoft 365 backup market is expected to double in the coming years, driven by rising cybercriminal attacks, especially targeting Microsoft Office documents (80% in one survey).
• As awareness of the need for dedicated backup solutions for Microsoft 365 grows, demand for efficient and cost-effective data protection increases.
• Microsoft’s Shared Responsibility Model highlights that while Microsoft 365 offers robust services, backup is not included, requiring users to ensure data protection independently.
• It can be challenging for organizations to allocate time, money, and talent to ensure Microsoft 365 data is secure and business continuity is maintained.
• Many organizations prefer software-only backup solutions, which are fully managed by the end user and allow customization of storage and backup preferences.
• However, software-only solutions require ongoing management and expertise, which can be burdensome and less appealing to some companies.
• This has led to a shift toward Backup-as-a-Service (BaaS) and Disaster Recovery-as-a-Service (DRaaS) models for easier and more scalable backup solutions.

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