Enable Team Collaboration and Drive Intelligent Outcomes with Data, Analytics and AI
- The digital age has significantly disrupted media and entertainment industries, leading to a shift towards data, analytics, and AI.
- Traditional data architectures were not built to support AI/ML use cases, especially across broad teams of data engineers, data scientists, and analysts.
- To address this, media and entertainment organizations are investing in modern data technologies and industry partnerships to support a more thoughtful use of their data to shape the entire consumer, advertising, and content lifecycle.
- The Lakehouse for Media & Entertainment is an ecosystem and business solution approach that enables teams across the entertainment industry to collaborate and innovate around data and AI.
- It eliminates technical limitations that have impeded collaboration across the value chain and enables data teams to drive greater 1:1 personalization at scale, operate in real time, and capitalize on the full value of their content.
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