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How to Exceed Customer Expectations and Win With Service

• As omnichannel buying becomes easier and easier across all industries, the most memorable interactions your customers may have with your brand are filtered through the lens of seeking solutions for pre- or post-purchase problems.
• As a critical touch point in both B2B and B2C customer experiences, service is an ongoing opportunity to win lifetime loyalty that fortifies your “ business and, ultimately, drives growth. The converse also holds true – poor customer service interactions can push consumers directly into a relationship with your competitors.
• Organizations empowering their service teams with technology that supports swift, accurate, and satisfying resolutions to customer problems – with fewer handoffs and less confusion – can win loyalty and brand equity.
• . In fact, many respondents in a recent survey conducted by Harvard Business Review Analytic Services, sponsored by SAP, report that customer service drives brand value (94%) and revenue (92%).

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