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6 ways to grow CAS with new client

If you would like to learn more about Priming CAS growth with new clients Then this white-paper is for you:

• Defining who you want to bring on board is essential when focusing on new CAS business. Documenting your ideal client profile for CAS pinpoints your tier-one prospects, identified by revenue, industry, lifecycle stage, and other traits. It lays the foundation for new client acquisition efforts, such as marketing, internal education, and more. It also will save you valuable time, as you’ll be able to target the exact type of business your practice wants to work with
• Technology, specifically automation, increases the capacity and consistency of CAS.
• Your existing client base is an invaluable resource when it comes to creating your ideal profile for prospects. They’re also a wonderful ally to have when growing your CAS practice with new clients.
• As you build a sound marketing program to support new client acquisition, consider multiple channels to fuel lead generation. Typically, acquiring new clients finds more success with robust marketing
• You have your profile for the ideal client. However, as your CAS practice matures, there are likely to be areas where you can expand the offerings— meaning you can target new prospects or reconnect with existing prospects.
• Tracking key performance indicators (KPIs) and goals for your CAS practice helps you gauge the success level of efforts.

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