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Insights for future planning


The Google Cloud Cybersecurity Forecast 2024 report highlights the importance of predicting trends in the coming year. It highlights the use of generative AI and large language models (LLMs) in phishing, SMS, and other social engineering operations. These technologies make content appear more legitimate, making it harder for attackers to spot phishing. Gen AI also allows attackers to create fake news, phone calls, and photos, potentially reducing public trust in online information. Cyber defenders will use gen AI to strengthen detection, response, and attribution of adversaries, speeding up analysis and analysis.

The must-read cybersecurity report of the year. Get actionable intelligence on these key findings:

  • The report is based on the predictions of Google Cloud's security leaders and experts across various security teams. The report aims to help the cybersecurity industry frame its fight against cyber adversaries in 2024.

AI in Phishing

  • Generative AI and large language models (LLMs) will be used in phishing, SMS, and other social engineering operations to make content appear more legitimate.
  • LLMs will be able to translate and clean up translations, making it harder for users to spot phishing.
  • Attackers will be able to execute these campaigns at scale, targeting a large set of people with personal, tailored, convincing emails.

Scalable Information Operations

  • Gen AI prompts will be used to create fake news, fake phone calls, and deepfake photos and videos based on gen AI-created fake content.
  • These operations could progressively enter the mainstream news cycle, potentially reducing public trust in news and online information.

Interpreting Data, Understanding Threats, and Shoring Up Defenses

  • Cyber defenders will use gen AI and related technologies to strengthen detection, response, and attribution of adversaries at scale.
  • AI will drive how organizations synthesize large amounts of data and contextualize it in threat intelligence to yield actionable detections or other analysis.

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