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Influencer Marketing Platform Buyer’s Guide
Why Use an Influencer Marketing Platform
- Influencer marketing has become a crucial component of consumer brands' marketing mix, with the industry expected to be worth $21 billion in 2023.
- This growth is driven by factors such as trust in conventional advertising, hyper-focused audiences, and impressive ROI. 83% of companies believe influencer marketing is an effective form of marketing. Influencer marketing platforms like Klear help manage large campaigns by providing a large database of influencers across various niches, audience size, social platforms, and location.
- Finding the right influencers is easier with platforms like Klear, which offer a diverse roster of influencers for different campaigns.
- Managing the execution of influencer campaigns can be a labor-intensive task, but using a platform streamlines the process.
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