Guide to Modern PR
Data Driven PR
- A data-driven approach takes the guesswork out of PR across the entire campaign lifecycle.
- During and after the execution phase, social listening and media-monitoring data provides a detailed view of performance, enabling campaigns to be optimized on the fly, and improving future activity.
- With the greater variety of media sources available to us, audience targeting can be so much more relevant today
- Using a media monitoring tool such as Explore, you can identify trends, related topics, locations, and more to uncover unique angles to pitch.
If you engage with the content, Technology Trends will share your data with meltwater. For details on their information practices and how to unsubscribe, see their Privacy Statement. You can unsubscribe at any time. Privacy Statement.
White Paper from Technology Trends
Get your free copy now!
* - marks a required field
