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State of the Marketer: Creating Compelling Customer Experiences in Challenging Times

The rapid pivot to digital that many organizations executed during the pandemic is projected to cause a durable shift in the way consumers and businesses make purchases, with even more commerce projected to move online through at least 2025, according to the U.S. Department of Commerce.

Ask yourself, in terms of:

  • Organization: Do you have strategic alignment that drives business outcomes and digital experience goals, matched with the talent requirements to deliver a productive customer journey?
  • Data: Can you leverage data relevancy for decisioning, attribution and findability, combined with reporting and analytics to achieve a productive, compliant digital experience?
  • Content: Have you defined brand governance through an omnichannel content strategy, structure, and lifecycle to support the creation and completion of the digital experience?
  • User Experience: Have you identified the required martech capabilities for an optimized, accessible, and safe digital experience?
  • Processes: Do you have a repeatable set of procedures and operations designed to realize each stage of an experience lifecycle?
  • Brands need a partner committed to supporting them as they accelerate their digital transformation and deliver complete experiences that engage, convert, and drive results in every channel.

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