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TimeXtender, an automated data management platform, partnered with DemandScience in 2020 to expand its target audience and US market. The partnership aimed to meet TimeXtender's three main challenges: cost of new leads, tracking progress, and expanding into new markets.

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• DemandScience delivered high-quality leads in the right ideal customer profile (ICP) 100% of the time, enabling TimeXtender to pivot and adjust their content.
• The partnership resulted in a 4x increase in qualified leads per month to TimeXtender's US partner network compared to internal campaigns.
• TimeXtender's syndicated content campaign with DemandScience was 45% lower than the average cost per lead from internal social media marketing efforts.
• DemandScience, a leading B2B demand generation company, uses innovative technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers’ journey from top-of-funnel to conversion.
• With offices in 7 countries and 800+ employees, DemandScience is ranked #5 on Fortune Magazine’s list of the best workplaces in advertising & marketing.

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