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Demand Generation Glossary: Terms & Definitions

Refers to strategies used by companies to generate interest or demand for their products or services. Involves various marketing and sales efforts to raise awareness, cultivate interest, and convert that interest into sales. The process is complex and requires understanding the smaller pieces to grasp the bigger picture.

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  • Sales Funnel: The process from initial awareness of a product or service to making a purchase. Landing Page: A specific web page designed to convert visitors into leads or customers.
  • Clearly define your ICP, content syndication, allocate a specific budget, in-platform social ads, decide on your offer, display advertising, figure out which strategic channels to hit, search engine marketing, and video ads.
  • Alignment between sales and marketing is crucial for effective lead generation. Share goals and create mission-critical KPIs together. Form relationships between individuals and teams through quarterly revenue meetings that include both sales and marketing.
  • A combination of 1st, 2nd, and 3rd party data is used to fuel predictive algorithms and identify buyers whose signals indicate they’re ready to buy soon.
  • 82% of marketers said they have high-quality intent data and use intent signals to qualify leads.

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