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Quality lead generation is a top priority for marketers, with 65% of respondents stating it is their #1 challenge. Getting qualified leads is harder today than two years ago, and compensation is tied to the quality of leads they bring in.

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• Start the lead generation process with a precise target. Create a definitive ideal customer profile (ICP) that outlines the attributes of your most valuable customers.
• Clearly define your ICP, content syndication, allocate a specific budget, in-platform social ads, decide on your offer, display advertising, figure out which strategic channels to hit, search engine marketing, and video ads.
• Alignment between sales and marketing is crucial for effective lead generation. Share goals and create mission-critical KPIs together. Form relationships between individuals and teams through quarterly revenue meetings that include both sales and marketing.
• A combination of 1st, 2nd, and 3rd party data is used to fuel predictive algorithms and identify buyers whose signals indicate they’re ready to buy soon.
• 82% of marketers said they have high-quality intent data and use intent signals to qualify leads.

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