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360 Degreesof Healthcare Payers Edition


Salesforce can help you deliver more personalized experiences, improve operational efficiency, and become more agile in a competitive industry while building member loyalty. We do this by connecting care teams, service data, and many other business workflows on a single, secure digital platform.

  • To take a member-centric approach, payers must shift from being reactionary to being predictive and proactive in the member journey.
  • Members can get frustrated when they reach out to customer service agents about physician networks, benefits, or out-of-pocket costs, and need to repeat their situation multiple times.
  • The platform makes it easy to monitor the results of outreach by measuring engagement and action and to refine health intervention strategies for more effective campaigns.
  • With a single view of the member and personalized service at scale, payers can boost member satisfaction, making them more likely to renew their plan and recommend their insurer to others.

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